The Advertising Benevolent Society (TABS) helps people from the advertising industry who are in need. Generally, it’s because of ill health, unemployment or family circumstances. The types of supports provided are for school costs, medical bills, living expenses, re-employment etc. The charity has asked 10 Irish agencies to develop and produce a pro bono ad for TABS, to appear as full pages in Ireland’s main marketing publications.

This was Chemistry’s contribution – re-purposing an iconic symbol of the advertising world to signify that if you fall on hard times, TABS will be there.