Chemistry

To mark the final episode of the Chemistry-sponsored Mad Men series 3 on RTE1, we took over an entire advertising break during the programme. It’s the first time (as far as we know) that an advertising agency has taken over a whole ad break on its own behalf and it’s also the longest ever TV ad.

If you like this ad, check out our Mad Men sponsorship stings below.

“This series of bumpers bracketing the broadcasts of “Mad Men” in the Irish Republic do something that’s very unusual in advertising…they advertise an advertising agency. But it’s an excellent idea…all the more so because it’s been pulled off with such aplomb”. From davidreviews.com

With 5 million deaths from hunger every year, trying to solve the problem may seem an insurmountable task – so how does an organisation like Trócaire garner support for its efforts?

By bringing it down to the level of the individual, in the case of our new ad for Lent 2010, the level of one little girl and her mother.

http://www.youtube.com/watch?v=IT78k0BUsz8

This TV commercial uses only the sounds of nature to emphasise the natural purity of Glenisk Organic Yogurt.

http://www.youtube.com/watch?v=leDal3JAy24

This new TV commercial is the first piece of work to reflect the new positioning for Ribena, which celebrates its emotional heartland within the family.

“This charming commercial from the Irish Republic points out that it’s Mums who make Ribena. Skilfully filmed to make the most of a simple proposition, it’s a lovely piece of old-fashioned advertising of the kind that seems to be making a bit of a comeback.” From davidreviews.com

“A young African boy talks about the horrors he has witnessed before he describes how he escapes from his world by clasping his hands over his eyes. A poignant reminder from Ireland of the need to support this Third World charity.” From davidreviews.com

Our Charleville TV ad which built a back story for the brand and added heritage, achieved a “top box” score in tracking research (that’s exceptionally good, by the way).

Large phone and broadband companies can often appear rather remote and faceless. This TV campaign builds on an acknowledged eircom strength, customer service, in order to create involvement and engagement.

Second in the series of ads for eircom which builds on their service advantage. This time, to the consternation of Jim at eircom customer support, a woman’s home appears to have been attacked by a monster.

In this charming TV commercial, a child comes home with something on his mind. The warmth of home, mum’s presence and the prospect of a cheese toastie change the mood.