11811: “The Number Detectives”

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Each execution in this radio campaign promoting directory enquiries number 11811 provides instant engagement and memorability, and is linked around the campaign idea of “The Number Detectives”.

Radio Awards: “Collage”

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B2B radio ad which demonstrates the power of radio to potential advertisers, being composed entirely of bits of other radio ads – how many of the original ads can you identify?

Eircom: “Jim”

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Large phone and broadband companies can often appear rather remote and faceless. This radio campaign builds on an acknowledged eircom strength, customer service, in order to create involvement and engagement.

Treoir: “Father’s Rights”

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This radio commercial dramatises the lack of rights that men have in relation to their children under current legislation.

recruitireland.com “Beep” & “Tick”

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These commercials are the radio part of the campaign (see TV here and here; see print here) that show how a humble “Beep” and “Tick” found much better jobs on recruitireland.com

Irish Life “Boring Investments”

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When it comes to investing money, a consistent track record is a good thing. In fact, for the cautious investor, “boringly predictable is brilliant”. Who better therefore, than world famous snooker star Steve ‘Interesting’ Davis to be your brand spokesman?

Irish Life: “Rap”

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In the second phase of our campaign building Irish Life’s boringly predictable stellar fund performance, we got Steve Davis to deliver the boring message in a more interesting way, sending himself – and his boring image – up.

Focus Stories

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Most people think of homelessness as street homelessness only. To broaden the public’s understanding of the problem and its causes, we produced this campaign, based on the real stories of homeless people.

Meteor Sharon

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A long-running and much-loved radio ad for Meteor.

Nitelink: “A guaranteed ride”

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This campaign was based on the insight that Dublin’s Nitelink bus is simply an extension of the party. The famous campaign line “At the end of the night, it’s a guaranteed ride” had the distinction of being discussed at length in the Dáil.