Focus: “Snowglobe”
A powerful outdoor campaign to dramatise the plight of the homeless at Christmas time. The poster was made all the more poignant by so much real snow this year.
BreakingNews.ie: “On the spot”
This series of press ads dramatises the immediacy of real time news coverage provided by the new online news service breakingnews.ie
11811: The Number Detectives (6 sheet)
Each execution in this outdoor campaign promoting directory enquiries number 11811 provides instant engagement and memorability, and is linked around the campaign idea of “The Number Detectives”.
LowLow: “Mousetrap”
All the taste of full fat cheddar without the penalty. No mice were hurt in the making of this press ad.
Peugeot: “Saucy Postcards”
Customers were often ignoring the usual reminders to have their car serviced. This series of postcards ensured that the recipient fully engaged with the message.
Nederburg “Fussy”
Nederburg are very fussy about everything they do. Something that shows in their gorgeous wines and their rather beautiful press ads.
National Newspapers of Ireland
Our now famous campaign for the National Newspapers of Ireland, on a brief to demonstrate the power of press advertising, which has won some of the world’s most prestigious awards. Like the only Gold at Cannes that Ireland has ever won (in 50 years of trying) and Ireland’s only Gold at the World Press Awards, to name but two.
Recruit Ireland Press
This is the print part of the campaign (see TV here and here; see radio here) which show paper, ink and a line respectively fulfilling their career aspirations with recruitireland.com.
Hunky Dorys: “Only After one thing”
Another controversial outdoor campaign for Hunky Dory’s crisps. Apparently some people thought they were rather rude.
Volvic: “Volvic Regenerates”
Although for many consumers “water is water is water”, the unique volcanic mineral origins of Volvic afford it the opportunity of a more clearly differentiated positioning because: “Volvic regenerates”.
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