Open pigtail-pulling and slagging off between competing brands is something I’m never too sure about. On the one hand, it’s a very direct way to point out the (supposed) superiority of your product, but on the other…well, kind of feels too easy, doesn’t it?
So it was surprising to see two of the biggest and most high-end brands in the car market – if not the world – engage in a public tit-for-tat via their outdoor ads in Santa Monica, California. It started with a straightforward dig from Audi at BMW, but when BMW retaliated, it was like, so on. So back came Audi with something bigger and cleverer, and then back came BMW with…a blimp.
In fairness, it’s been very cleverly done. But at the end of the day, will either brand really win?
