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	<title>Chemistry</title>
	<link>http://www.chemistry.ie</link>
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		<title>RIP Facebook (Part 2)</title>
		<description><![CDATA[
A while back we posted this. It was a short blog about the privacy furore on Facebook and whether this has any major long-term implications. Well apparently it does. Serious ones. This article is an interesting read about people deserting FB in their droves in the US. It goes on to highlight another crucial challenge [...]]]></description>
		<link>http://www.chemistry.ie/2010/07/rip-facebook-part-2/</link>
			</item>
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		<title>Wow. You have to see this: Sixth Sense Technology</title>
		<description><![CDATA[It’s here. Now. Among us. What you’ll see here is a glimpse into a future that’s not just speculative, but is heading your way as we speak. Just think of the implications for advertising. If you want to see how the virtual world of data and the physical world are going to join together and [...]]]></description>
		<link>http://www.chemistry.ie/2010/07/wow-you-have-to-see-this-sixth-sense-technology/</link>
			</item>
	<item>
		<title>What the Ad Industry can learn from Paul the Octopus</title>
		<description><![CDATA[
Watching the World Cup semi-final on BBC the other night and the commentator made a reference to how ‘we will all have seen Paul the Octopus’s prediction for tonight’s game.’ Displaying a rare touch of genuine wit, Mark Lawrenson replied, ‘I’m not sure everyone will have; some people have lives.’ Yet the fact remains that [...]]]></description>
		<link>http://www.chemistry.ie/2010/07/what-the-ad-industry-can-learn-from-paul-the-octopus/</link>
			</item>
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		<title>Social Seek</title>
		<description><![CDATA[
Phew. It’s hard work keeping up with all the mass of information coming our way digitally. So many blogs to read; tweets to pour over; images to look at. So here’s one of those digital innovations that collates everything into one handy site. It’s called Social Seek. You type in the subject you want to [...]]]></description>
		<link>http://www.chemistry.ie/2010/07/social-seek/</link>
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		<title>Book v Kindle v Ipad</title>
		<description><![CDATA[
Books are a massive part of my life. So the advent of electronic books has caused me to experience more than a little consternation. Trying to imagine life without a book in the traditional sense is like trying to imagine life without a head. Impossible. Yet at the same time, it’s incredibly exciting &#8211; how [...]]]></description>
		<link>http://www.chemistry.ie/2010/07/book-defeats-kindle-and-ipad/</link>
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		<title>The problem with mega-stars&#8230;</title>
		<description><![CDATA[Remember Gillette? There they were, sitting pretty, with three of the most idolised, near-perfect examples of sportsmanship, talent and masculinity you could find: Tiger Woods, Thierry Henry and Roger Federer. What could possibly go wrong? Oh yeah, that thing with the infidelity. Oh, and that handball thing. You shudder to think what may be next [...]]]></description>
		<link>http://www.chemistry.ie/2010/06/the-problem-with-mega-stars/</link>
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		<title>The Story of Star Wars Kid</title>
		<description><![CDATA[Little did he know that when he posted a video of himself showcasing his Jedi skills, it was the first step on a path to internet stardom – yes, it’s Star Wars Kid. We’ve seen loads of hilarious internet memes over the years. And there’s still something glorious and life-affirming about how humanity, in all [...]]]></description>
		<link>http://www.chemistry.ie/2010/06/the-story-of-star-wars-kid/</link>
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		<title>The ‘surprise’ is what’s missing in TV ads</title>
		<description><![CDATA[There’s a recurrent theme on the Ad industry blogs these days. The general feeling seems to be that TV ads aren’t as surprising (read ‘engaging’) as they used to be. They’ve become predictable and conservative. Consumers are rarely intrigued and delighted by what they see. To illustrate this, let’s think about the Gorilla. Yes, him [...]]]></description>
		<link>http://www.chemistry.ie/2010/06/the-%e2%80%98surprise%e2%80%99-is-what%e2%80%99s-missing-in-tv-ads/</link>
			</item>
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		<title>One very good reason to love Advertising Awards.</title>
		<description><![CDATA[
Advertising Awards – you’ve got to love them haven’t you? Well maybe not. But if you don’t like them or value them, you’re probably in the minority. Creatives like them because they feed their egos. If they’re lucky, they can use them to justify pay rises. They also look good on CVs and help secure [...]]]></description>
		<link>http://www.chemistry.ie/2010/06/one-very-good-reason-to-love-advertising-awards/</link>
			</item>
	<item>
		<title>&#8216;Alex Ferguson&#8217; viral ad for Betpack.com</title>
		<description><![CDATA[Following in the tradition of marrying stars from the world of sport with bookmakers, here&#8217;s a new viral ad for BetPack.com featuring Alex Ferguson. The ad was produced by Jumper and directed by Sophy Merry; perhaps best known for her &#8216;Groovy Dancing Girl&#8217; videos which have attracted over 6 million hits! I think we&#8217;d be [...]]]></description>
		<link>http://www.chemistry.ie/2010/06/alex-ferguson-viral-ad-for-betpack-com/</link>
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