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	<title>Chemistry</title>
	<link>http://www.chemistry.ie</link>
	<description></description>
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		<title>A five year old&#8217;s impression of logos</title>
		<description><![CDATA[Here&#8217;s a fascinating exercise in brand logo recognition and understanding. A five year old girl gives her impression of a couple of dozen logos presented to her by her graphic designer father. Some you&#8217;d expect: Starbuck&#8217;s is &#8220;the coffee logo&#8221;. Some you might not: McDonald&#8217;s golden arches &#8220;looks like a fry, but it&#8217;s an M [...]]]></description>
		<link>http://www.chemistry.ie/a-five-year-olds-impression-of-logos</link>
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		<title>Barbie as fine art</title>
		<description><![CDATA[Jocelyne Grivaud, a French artist with a bit of a Barbie obsession, has reinvented Barbie as famous works of art and cultural icons throughout the ages. They are all here (along with all sorts of other weird and wonderful stuff) but here are my favourites.]]></description>
		<link>http://www.chemistry.ie/barbie-as-fine-art</link>
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		<title>Now, Now, Play Nice.</title>
		<description><![CDATA[Open pigtail-pulling and slagging off between competing brands is something I&#8217;m never too sure about. On the one hand, it&#8217;s a very direct way to point out the (supposed) superiority of your product, but on the other&#8230;well, kind of feels too easy, doesn&#8217;t it? So it was surprising to see two of the biggest and [...]]]></description>
		<link>http://www.chemistry.ie/now-now-play-nice</link>
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		<title>Times New Roman Need Not Apply</title>
		<description><![CDATA[Given the somewhat, ahem, competitive nature of our industry it should come as no surprise that creative people have upped the ante when it comes to the humble resumé. From movie posters to infographs, here are some nice examples of how some have turned their application into a demonstration of their skills. Nice. And I [...]]]></description>
		<link>http://www.chemistry.ie/times-new-roman-need-not-apply</link>
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		<title>Planner required</title>
		<description><![CDATA[Chemistry is currently recruiting for a planner. Ideally, candidates will have a minimum of 5 years experience and be motivated by the ultimate goal of producing strong creative work which engages audiences and delivers on our Clients’ objectives. If you think you would be interested in working at Chemistry get in contact and drop me [...]]]></description>
		<link>http://www.chemistry.ie/planner-required</link>
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		<title>Little Printer</title>
		<description><![CDATA[  What a sweet idea. Developed by Berg London, it&#8217;s a little thermal printer that acts like your own ticker tape. You set up subscriptions via your smartphone, and the Little Printer creates a &#8216;mini-newspaper&#8217; that&#8217;s delivered to you whenever you want. Matt Jones, principal of Berg, spoke last week at an event organised by It&#8217;s [...]]]></description>
		<link>http://www.chemistry.ie/4830</link>
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		<title>From Bel Air to Bel Gard</title>
		<description><![CDATA[It had to happen, but did it have to happen here? The answer, of course, is yes. Welcome to Tallafornia. With the success of Jersey Shore, Made in Chelsea, Geordie Shore, TOWIE etc., an Irish version was sure to follow. After all, no one nation on Earth could hope to monopolise idiocy. The free movement [...]]]></description>
		<link>http://www.chemistry.ie/from-bel-air-to-bel-gard</link>
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		<title>The Real Wheel of Death</title>
		<description><![CDATA[A Friday afternoon tribute to the most annoying Mac feature. Ever. Credits: Stars: Rachel &#038; Adrian Original Screenplay: Rachel DOP/Director: Rob Production Manager: Kerrie Tech Manager: Eva With Thanks To: Nicole (for tolerating the shoot)]]></description>
		<link>http://www.chemistry.ie/the-real-wheel-of-death-2</link>
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		<title>What is Santa?</title>
		<description><![CDATA[&#8220;Isn&#8217;t he the guy Coke owns?&#8221; No, no children. Santa is in fact a &#8220;a Concept, not an idea. It’s an Emotion, not a feeling. It’s both Yesterday and Today. And it’s Tomorrow as well.&#8221; For your marketing in-joke pleasure, some excerpts from the Santa brand guidelines. Link to the full document below. http://www.quietroom.co.uk/santa_brandbook/]]></description>
		<link>http://www.chemistry.ie/what-is-santa</link>
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		<title>Take Pride in the Walk of Shame.</title>
		<description><![CDATA[Ah, Christmas ads. Cue the snow, some feel-good music, cute kids, hugging friends, family homecomings, and reactions to gifts that would imply they&#8217;ve just been presented with a life saving kidney. All well and good. But it&#8217;s nice when a big brand like Harvey Nichols breaks the mould and has a bit of fun. Taking [...]]]></description>
		<link>http://www.chemistry.ie/take-pride-in-the-walk-of-shame-2</link>
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		<title>However&#8230;</title>
		<description><![CDATA[We do wholly approve of the song being used in this manner. I smell a Chemistry staff Christmas video idea&#8230; Take it away sea boys and gals!]]></description>
		<link>http://www.chemistry.ie/however</link>
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		<title>You didn&#8217;t think it could get worse, did you.</title>
		<description><![CDATA[There is not a shop in Dublin you can walk into this month without hearing the Mariah Carey Christmas classic &#8216;All I want for Christmas&#8217;. All she wants, it transpires, is you. All the world wants, I reckon, is for that song to go away. For some, it is a source of great joy. The [...]]]></description>
		<link>http://www.chemistry.ie/you-didnt-think-it-could-get-worse-did-you-2</link>
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		<title>eMobile Christmas 2011- Prepay</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/emobile-christmas-2011-prepay</link>
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		<title>eMobile Christmas 2011- Bill pay</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/emobile-christmas-2011-bill-pay</link>
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		<title>eMobile Christmas 2011- 30 second</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/emobile-christmas-2011-30-second</link>
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		<title>It&#8217;s not sexism, it&#8217;s stupidity</title>
		<description><![CDATA[Organ donation &#8211; how to get more people to carry donor cards &#8211; is an incredibly worthwhile initiative. It&#8217;s a dream brief for a creative team, offering the opportunity to do some challenging and award-winning work. And judging by one of the two ads we&#8217;re comparing in this piece, those are the only assessment criteria. [...]]]></description>
		<link>http://www.chemistry.ie/its-not-sexism-its-stupidity</link>
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		<title>Anshe Dancing St Patricks Day Cards viral</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/anshe-dancing-st-patricks-day-cards-viral</link>
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		<title>Referendum Commission 2011 website</title>
		<description><![CDATA[http://www.referendum2011.ie/]]></description>
		<link>http://www.chemistry.ie/referendum-commission-2011-website</link>
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		<title>Dublin Coastal Development &#8211; Funda Viral</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/dublin-coastal-development-funda-viral</link>
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		<title>&#8216;Life&#8217;s Too Short&#8217; &#8211; too right, Ricky.</title>
		<description><![CDATA[The haters and cynics are, no doubt, having a field day with last night&#8217;s broadcast of Ricky Gervais and Stephen Merchant&#8217;s new sitcom &#8216;Life&#8217;s Too Short&#8216;. Having enjoyed The Office and Extras enormously (both are in my all time top 10 TV series), I was anticipating the new one as I might a gig by Stevie [...]]]></description>
		<link>http://www.chemistry.ie/lifes-too-short-too-right-ricky</link>
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		<title>eMobile &#8211; Meet the Team</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/emobile-meet-the-team</link>
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		<title>eMobile &#8211; Christmas 2010</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/emobile-christmas-2010</link>
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		<title>eMobile &#8211; Unlimited</title>
		<description><![CDATA[eMobile Unlimited 30 sec &#160;]]></description>
		<link>http://www.chemistry.ie/emobile-unlimited</link>
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		<title>eMobile &#8211; Adele</title>
		<description><![CDATA[eMobile Adele Prepay Adele 30 sec eMobile &#8216;Adele&#8217; radio, advertising the &#8216;top-up to top all top-ups&#8217;.]]></description>
		<link>http://www.chemistry.ie/emobile-adele-2</link>
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		<title>eMobile &#8211; Bees</title>
		<description><![CDATA[eMobile Edward &#8216;Bee&#8217; 30 sec eMobile bill pay advertisement, promoting unlimited talk &#38; text plans for only €49 a month.]]></description>
		<link>http://www.chemistry.ie/emobile-bees</link>
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		<title>eMobile &#8211; Patience</title>
		<description><![CDATA[eMobile iPhone4 &#8216;Patience&#8217; 30 sec Radio advertisements for the launch of iPhone4 on the eMobile network.]]></description>
		<link>http://www.chemistry.ie/emobile-patience</link>
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		<title>MINI Countryman 96 sheet</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/mini-countryman-96-sheet</link>
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		<title>Coors Light Hypnosis viral</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/coors-light-hypnosis-viral</link>
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		<title>eircom MusicHub rich media</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/eircom-musichub-rich-media</link>
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		<title>Radio Awards Eros Viral</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/radio-awards-eros-viral</link>
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		<title>Nicosphere Viral</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/nicosphere-viral</link>
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		<title>4FM Mixtape Amnesty</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-mixtape-amnesty</link>
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		<title>eMobile Midweek Movie Stings</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/emobile-midweek-movie-stings-2</link>
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		<title>Kids Halloween party</title>
		<description><![CDATA[Our Halloween kids party was a rip-roaring success, thanks to the stars of the show: Jackula and, of course, the kids themselves. They wouldn&#8217;t stand still long enough for us to count them but we think they numbered between 40 and 50. (Click to enlarge images, then click again for full size) &#160;]]></description>
		<link>http://www.chemistry.ie/kids-halloween-party</link>
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		<title>Ever feel small?</title>
		<description><![CDATA[Australian photographer Lincoln Harrison has created a stunning set of landscape images, using ultra-long exposures to capture star trails. Lovely.]]></description>
		<link>http://www.chemistry.ie/ever-feel-small</link>
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		<title>Play again?</title>
		<description><![CDATA[Here&#8217;s a bit of lighthearted, old fashioned fun. Fox Retro, the channel that broadcasts wall-to-wall old school series like Kojak and The Love Boat, have commissioned animator Punga to create their new Italian TV spot. The station&#8217;s slogan &#8216;Play Again?&#8217; fits like a glove for the retro arcade game style adventure, featuring many of the [...]]]></description>
		<link>http://www.chemistry.ie/play-again</link>
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		<title>Battle of the Bands</title>
		<description><![CDATA[(click on pictures for larger image) There were tense scenes at Portobello&#8217;s Lower Deck pub last Thursday night as agency types gathered for the TABs Battle of the Bands. Picture the Eurovision where the different acts huddle around small tables looking for opportunities to sabotage their closest rivals, while turning on a wide smile every [...]]]></description>
		<link>http://www.chemistry.ie/battle-of-the-bands</link>
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		<title>Twitter Stories</title>
		<description><![CDATA[As titles go, it&#8217;s axiomatic and yet the notion that there are millions of compelling stories happening everyday on Twitter everyday is foreign to many. That&#8217;s likely why Jack Dorsey and the Twitter team were motivated to create a site (http://stories.twitter.com/) and feed (@twitterstories) that expose some cool stories about people who use Twitter to [...]]]></description>
		<link>http://www.chemistry.ie/twitter-stories</link>
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		<title>Don&#8217;t try to be original, just try to be good</title>
		<description><![CDATA[It was the great American graphic designer Paul Rand who first said: &#8220;Don&#8217;t try to be original, just try to be good&#8221;. And this advice is nowhere more valuable than in the discipline of typography. These days any fool can knock up a half decent piece of design, given the wonderful menu driven, template based, [...]]]></description>
		<link>http://www.chemistry.ie/dont-try-to-be-original-just-try-to-be-good</link>
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		<title>Men&#8217;s health ads &#8211; what does it take?</title>
		<description><![CDATA[It being almost Movember, a wonderful initiative lots of us in Chemistry supported last year by enduring a month-long hairy-lipped humiliation, we got to thinking about public service advertising (originally public service announcements). They&#8217;ve come a long way. From stilted black and white ads telling people to park properly (who remembers Reginald Molehusband?) to a [...]]]></description>
		<link>http://www.chemistry.ie/mens-health-ads-what-does-it-take</link>
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		<title>Volvic TOF Master 48</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/volvic-tof-master-48</link>
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		<title>Volvic Table</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/volvic-table</link>
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		<title>Volvic Leaf</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/volvic-leaf</link>
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		<title>Volvic Jeans</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/volvic-jeans</link>
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		<title>Trocaire Malnutrition</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/trocaire-malnutrition</link>
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		<title>Trocaire Hangman</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/trocaire-hangman</link>
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		<title>TCM News</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/tcm-news</link>
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		<title>tayto 48 sheet 3</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/tayto-48-sheet-3</link>
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		<title>tayto 48 sheet 2</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/tayto-48-sheet-2</link>
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		<title>tayto 48 sheet 1</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/tayto-48-sheet-1</link>
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		<title>Sunshine Fund Crabs</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/sunshine-fund-crabs</link>
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		<title>Recruit Ireland PAPER</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/recruit-ireland-paper</link>
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		<title>Recruit Ireland LINE</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/recruit-ireland-line</link>
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		<title>Recruit Ireland INK</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/recruit-ireland-ink</link>
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		<title>Peugeot Postcard 4</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/peugeot-postcard-4</link>
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		<title>Peugeot Postcard 3</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/peugeot-postcard-3</link>
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		<title>Peugeot Postcard 2</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/peugeot-postcard-2</link>
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		<title>Peugeot Postcard 1</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/peugeot-postcard-1</link>
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		<title>Peugeot Way Out</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/peugeot-way-out</link>
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		<title>Peugeot Hair</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/peugeot-hair</link>
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		<title>Peugeot Blister Pack</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/peugeot-blister-pack</link>
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		<title>ntl Egg Timer</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/ntl-egg-timer</link>
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		<title>NNI 35&#215;6</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/nni-35x6</link>
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		<title>NNI 20&#215;3</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/nni-20x3</link>
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		<title>NNI 17&#215;1</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/nni-17x1</link>
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		<title>NewsTalk Hitting Fan</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/newstalk-hitting-fan</link>
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		<title>Newstalk Moncrieff</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/newstalk-moncrieff</link>
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		<title>Newstalk Dunphy</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/newstalk-dunphy</link>
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		<title>Nederburg Vineyard</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/nederburg-vineyard</link>
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		<title>Nederburg Nursery</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/nederburg-nursery</link>
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		<title>Nederburg Grapes</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/nederburg-grapes</link>
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		<title>LowLow Mousetrap</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/lowlow-mousetrap</link>
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		<title>Meteor Thumbs</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/meteor-thumbs</link>
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		<title>Meteor Romeo &amp; Juliet</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/meteor-romeo-juliet</link>
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		<title>Meteor Fingerprints</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/meteor-fingerprints</link>
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		<title>LowLow Cheese Goodness</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/lowlow-cheese-goodness</link>
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		<title>IWEA Minister Ahern</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/iwea-minister-ahern</link>
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		<title>SoccerRepublic.ie Italian Gestures Press</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/soccerrepublic-ie-italian-gestures-press</link>
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		<title>Irish Life Irishtimes Fullpage Ad</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/irish-life-irishtimes-fullpage-ad</link>
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		<title>Irish Examiner Teen Porn</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/irish-examiner-teen-porn</link>
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		<title>Irish Examiner Suicide</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/irish-examiner-suicide</link>
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		<title>Irish Examiner Mental Illness</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/irish-examiner-mental-illness</link>
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		<title>Irish Examiner Clergy</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/irish-examiner-clergy</link>
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		<title>Irish Examiner Alcohol Ireland</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/irish-examiner-alcohol-ireland</link>
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		<title>Irish Life Papparazzi</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/irish-life-papparazzi</link>
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		<title>Huzzar Water</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/huzzar-water</link>
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		<title>Huzzar Air</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/huzzar-air</link>
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		<title>Hunky Dorys Finger</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/hunky-dorys-finger</link>
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		<title>Hunky Dorys Crotch</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/hunky-dorys-crotch</link>
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		<title>Hunky Dorys Bed</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/hunky-dorys-bed</link>
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		<title>Hugh Lane Francis Bacon</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/hugh-lane-francis-bacon</link>
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		<title>focus 6-sheet</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/focus-6-sheet</link>
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		<title>Focus Ireland Sinead</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/focus-ireland-sinead</link>
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		<title>Focus Ireland Paul</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/focus-ireland-paul</link>
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		<title>Focus Ireland Matter</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/focus-ireland-matter</link>
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		<title>Focus Ireland Lost</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/focus-ireland-lost</link>
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		<title>Focus Ireland Locks</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/focus-ireland-locks</link>
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		<title>Focus Ireland John</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/focus-ireland-john</link>
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		<title>Focus Ireland Have Nothing</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/focus-ireland-have-nothing</link>
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		<title>Focus Ireland Gerry</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/focus-ireland-gerry</link>
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		<title>First Active Jane Eyre</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/first-active-jane-eyre</link>
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		<title>Examiner Spire</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/examiner-spire</link>
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		<title>Examiner Family Organiser</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/examiner-family-organiser</link>
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		<title>Examiner Budget Baby</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/examiner-budget-baby</link>
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		<title>Evian Water figure</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/evian-water-figure</link>
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		<title>eircom MusicHub Grace</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/eircom-musichub-grace</link>
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		<title>eircom MusicHub Gaga</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/eircom-musichub-gaga</link>
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		<title>eircom MusicHub Bowie</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/eircom-musichub-bowie</link>
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		<title>eircom MusicHub Bob</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/eircom-musichub-bob</link>
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		<title>eircom doodles press</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/eircom-doodles-press</link>
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		<title>Coors Light Miss August</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/coors-light-miss-august</link>
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		<title>breakingNEWS.ie War</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/breakingnews-ie-war</link>
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		<title>BMW Press IFTA</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/bmw-press-ifta</link>
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		<title>Aware</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/aware</link>
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		<title>4fm Press Vinyl</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-press-vinyl</link>
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		<title>4fm MixTape Press</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-mixtape-press</link>
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		<title>4fm Wall</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-wall</link>
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		<title>4fm Shuttlecock</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-shuttlecock</link>
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		<title>4fm Feeling</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-feeling</link>
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		<title>4fm Cat</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-cat</link>
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		<title>4fm Cassette</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-cassette-2</link>
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		<title>4fm Cassette Recorder</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-cassette-recorder</link>
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		<title>4fm Pencil Case</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-pencil-case</link>
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		<title>4fm Desk</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/4fm-desk-2</link>
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		<title>2fm Wellies</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/2fm-wellies</link>
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		<title>Timing is everything</title>
		<description><![CDATA[Here&#8217;s a really interesting piece from France 24, the international news channel, announcing their Twitter presence by celebrating the power of social networks in both shaping and disseminating news. The references to Gadaffi are either incredibly timely or scarily prescient. See the commercial here.]]></description>
		<link>http://www.chemistry.ie/timing-is-everything</link>
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		<title>2fm Stiletto</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/2fm-stiletto</link>
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		<title>Simple technology is smart</title>
		<description><![CDATA[There is so much hype about Durex&#8217;s new interactive ad, &#8220;Digital Love&#8220;. And it is such a disappointment. The &#8216;prank a friend&#8217; aspect, which allows you to upload a friend&#8217;s picture and send them the piece, would have been okay&#8230;three or four years ago. Great production values cannot disguise a weak idea and, if you&#8217;re [...]]]></description>
		<link>http://www.chemistry.ie/simple-technology-is-smart</link>
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		<title>Buy less&#8230;</title>
		<description><![CDATA[‘Buy less’…may not be a ridiculous thing to say to your consumers Outdoor brand Patagonia has teamed up with eBay to create a market-place for used-clothing Patagonia gear. This idea is closely linked to Patagonia’s brand value of ‘buy less, buy quality’. The hope for the used clothing is that some will sell it to [...]]]></description>
		<link>http://www.chemistry.ie/buy-less</link>
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		<title>New eircom campaign. With added kids.</title>
		<description><![CDATA[Our new campaign for eircom launches this week, focussing on the many reasons 60,000 customers decided to switch back to eircom last year. And there really are tons of reasons; from the expected, like really fast broadband, to the lesser-known extras like StudyHub and discounted mobile packages. The tricky part was presenting all of these [...]]]></description>
		<link>http://www.chemistry.ie/new-eircom-campaign-with-added-kids</link>
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		<title>Referendum Commission Campaign produced in 4 weeks</title>
		<description><![CDATA[On September 8th Chemistry was appointed by the Referendum Commission to produce a communications campaigns for the two Referendums which take place on October 27th In the 4 weeks since then we have produced: A ‘Guide to the Referendums’ in Irish and English which will be delivered to over 2 million homes in Ireland A [...]]]></description>
		<link>http://www.chemistry.ie/referendum-commission-campaign-produced-in-4-weeks</link>
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		<title>Poop Face</title>
		<description><![CDATA[Huggies, the sellers of nappies in which babies can pee and/or poo themselves, wanted to let parents understand that their kid will be protected no matter where or when the moment takes them. Convention demands an educational approach, explaining the elasticity of the nappy, the layers of fabric to absorb the matter and the comfort [...]]]></description>
		<link>http://www.chemistry.ie/poop-face</link>
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		<title>Just Call 1850 &#8211; Meow.</title>
		<description><![CDATA[The cat video. A veritable phenomenon of the YouTube age. There are entire websites devoted to them, newspaper articles written about them, fan pages set up to worship their feline stars. In fact, the number of Facebook friendships based entirely around the sharing of these fluff-filled capturings is estimated to be in the millions*. Impressive [...]]]></description>
		<link>http://www.chemistry.ie/just-call-1850-meow</link>
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		<title>What&#8217;s the Deal with Daily Deals?</title>
		<description><![CDATA[It’s no secret here that I have an addiction to online discounts on Daily Deal sites. Over a year of courting with different websites, I am starting to wonder whether I really am making savings, or simply encouraged to spend more? I mean, it’s a happy day for me when someone introduces me to a [...]]]></description>
		<link>http://www.chemistry.ie/whats-the-deal-with-daily-deals</link>
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		<title>BMW &#8211; Joy Inspires</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/bmw-joy-inspires</link>
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		<title>Irish Examiner &#8211; We Are Fans</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/irish-examiner-we-are-fans</link>
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		<title>Joy Inspires</title>
		<description><![CDATA[Once in a while, if you work in advertising, and you say your prayers, you get to work on a TV ad you really, really want to work on. One that makes all those evenings spent in dusty studios, drinking Red Bull and eating Custard Creams, watching a food stylist drip some yellow fat onto [...]]]></description>
		<link>http://www.chemistry.ie/joy-inspires</link>
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		<title>Plaudits for Irish Examiner ads</title>
		<description><![CDATA[Our series of print ads for the Irish Examiner promoting their Special Investigations has been attracting major plaudits within the industry, locally and internationally. First up was the &#8220;Hell On Earth&#8221; outdoor which was awarded Best Outdoor last week on BestadsonTV.com, the global ad industry website, showcasing the world&#8217;s best in every medium. The following [...]]]></description>
		<link>http://www.chemistry.ie/2981</link>
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		<title>eMobile &#8211; Edward</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/emobile-edward</link>
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		<title>eMobile &#8211; Aoife</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/emobile-aoife</link>
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		<title>eMobile &#8211; Adele</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/emobile-adele</link>
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		<title>Trocaire &#8211; When I Grow Up</title>
		<description><![CDATA[]]></description>
		<link>http://www.chemistry.ie/trocaire-when-i-grow-up</link>
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		<title>The revolution will be photoshopped</title>
		<description><![CDATA[It&#8217;s comforting to think that in the midst of the destruction that swept the UK recently, there were those more interested in creating things rather than destroying them. Or at the very least amending them. Witness the delightful &#8220;Photoshoplooter&#8221;&#8230;. click here to see more &#160; &#160;]]></description>
		<link>http://www.chemistry.ie/the-revolution-will-be-photoshopped</link>
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		<title>When scale is the idea</title>
		<description><![CDATA[I love billboards because of the sheer size of the damned things. You see, sometimes scale IS the idea. Any one who does not recognise this characteristic, when creating a large format outdoor execution is wasting a very large (format) opportunity. I was reminded of this recently when looking at the work of sculptor Ron [...]]]></description>
		<link>http://www.chemistry.ie/when-scale-is-the-idea</link>
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		<title>Music for every occasion</title>
		<description><![CDATA[A couple of months ago there was a photo of Enda Kenny on the front steps of our building. This was taken while we were working on the Fine Gael election campaign and before he became Taoiseach. Today we surpassed that moment. Actually we didn’t just surpass it, we made that moment seem positively insignificant. [...]]]></description>
		<link>http://www.chemistry.ie/music-for-every-occasion</link>
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		<title>Yes, but does monkey sex sell?</title>
		<description><![CDATA[According to a recent article in New Scientist magazine, a primatologist at Yale University, Laurie Santos, is currently conducting research into a subject close to all our hearts: advertising to monkeys. What Santos is trying to establish is if the behaviour of monkeys can be influenced by messages similar to advertisements. Santos’ team have created [...]]]></description>
		<link>http://www.chemistry.ie/yes-but-does-monkey-sex-sell</link>
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		<title>Stealth Advertising</title>
		<description><![CDATA[Can you imagine an ad running regularly on Irish national radio that did not name a single product or service? It did happen – recently. There was no branding of any kind on this ad. There was barely a call to action. There was simply a bloke with an acoustic guitar singing a cheerful song [...]]]></description>
		<link>http://www.chemistry.ie/stealth-advertising</link>
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		<title>What&#8217;s in a workforce?</title>
		<description><![CDATA[(via: Tumblr) The concept of The New Work Style has been floating around for the past few months and I recently came across this nifty little chart that endeavors to explain a little bit of what it means with the convenience of some stats* to back it up (*stats are based on US market data). [...]]]></description>
		<link>http://www.chemistry.ie/whats-in-a-workforce</link>
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		<title>Yes, people are different</title>
		<description><![CDATA[This Flickr set illustrates what makes each and every one of us unique by documenting what individuals carry with them. Some are funny, some scary, some intriguing. But, as a cross section of apparent randomers, one has to ask two very specific (if unsavoury) questions &#8211; where are the tampons? And, has everyone stopped protecting [...]]]></description>
		<link>http://www.chemistry.ie/yes-people-are-different-2</link>
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		<title>Tackling The Biggest Subject Of All</title>
		<description><![CDATA[If there’s one sector it is hard to advertise in right now, it’s the financial sector. In a sea of overwhelmingly negative publicity it is very hard to launch any kind of boat. What made our job even harder was that the subject of the ad is arguably the most delicate of all: protection products, [...]]]></description>
		<link>http://www.chemistry.ie/tackling-the-biggest-subject-of-all</link>
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