<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Chemistry &#187; Blog</title>
	<atom:link href="http://www.chemistry.ie/category/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.chemistry.ie</link>
	<description></description>
	<lastBuildDate>Mon, 06 Sep 2010 07:48:52 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>New Coors Light TV ad</title>
		<link>http://www.chemistry.ie/2010/09/new-coors-light-tv-ad/</link>
		<comments>http://www.chemistry.ie/2010/09/new-coors-light-tv-ad/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 11:04:01 +0000</pubDate>
		<dc:creator>chemistry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.chemistry.ie/?p=1072</guid>
		<description><![CDATA[Outside I’m  Drinking
For years, the question &#8220;What do you  do when your local hostelry has run out of beer as a result of a landslide  blocking the delivery train?&#8221; has plagued beer drinkers throughout the  Rocky Mountains.
Thankfully, Chemistry can now reveal  the answer&#8230;
&#8220;Moving&#8221;, our latest Coors Light TV  ad, [...]]]></description>
		<wfw:commentRss>http://www.chemistry.ie/2010/09/new-coors-light-tv-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>And another advertising gem from Japan</title>
		<link>http://www.chemistry.ie/2010/08/and-another-advertising-gem-from-japan/</link>
		<comments>http://www.chemistry.ie/2010/08/and-another-advertising-gem-from-japan/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 14:20:51 +0000</pubDate>
		<dc:creator>chemistry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.chemistry.ie/?p=1064</guid>
		<description><![CDATA[A short while ago, we posted this piece of advertising lunacy from Japan. Well here&#8217;s another, which takes that old technique of drawing faces on people&#8217;s chins and takes it up a notch or two. Once again, we haven&#8217;t a clue what it&#8217;s advertising. But it&#8217;s a fantastic piece of visual creativity which, like the [...]]]></description>
		<wfw:commentRss>http://www.chemistry.ie/2010/08/and-another-advertising-gem-from-japan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chemistry welcomes BMW Ireland and MINI Ireland</title>
		<link>http://www.chemistry.ie/2010/08/chemistry-welcomes-bmwmini/</link>
		<comments>http://www.chemistry.ie/2010/08/chemistry-welcomes-bmwmini/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 14:25:48 +0000</pubDate>
		<dc:creator>chemistry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.chemistry.ie/?p=1056</guid>
		<description><![CDATA[
We had some fantastic news this week. BMW Ireland and MINI Ireland confirmed that they’ve appointed Chemistry as their integrated agency. At this point it’s tempting to apply lots of car-related puns such as how we’re planning on taking things up a gear. Or that we’re firing on all cylinders and are revved up to [...]]]></description>
		<wfw:commentRss>http://www.chemistry.ie/2010/08/chemistry-welcomes-bmwmini/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>eircom – “Frozen”</title>
		<link>http://www.chemistry.ie/2010/08/eircom-%e2%80%93-%e2%80%9cfrozen%e2%80%9d/</link>
		<comments>http://www.chemistry.ie/2010/08/eircom-%e2%80%93-%e2%80%9cfrozen%e2%80%9d/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 16:19:07 +0000</pubDate>
		<dc:creator>chemistry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.chemistry.ie/?p=1050</guid>
		<description><![CDATA[Check out our brand new TV ad for eircom. It&#8217;s called &#8220;Frozen&#8221; and it tells the tale of a man whose girlfriend – as he says to everyone&#8217;s favourite eircom support guy, Jim –&#8221;keeps freezing on me&#8221;. Of course, at the mere mention of freezing, Jim&#8217;s excitable imagination kicks into overdrive and he pictures the [...]]]></description>
		<wfw:commentRss>http://www.chemistry.ie/2010/08/eircom-%e2%80%93-%e2%80%9cfrozen%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The rise of the Game trailer</title>
		<link>http://www.chemistry.ie/2010/08/the-rise-of-the-game-trailer/</link>
		<comments>http://www.chemistry.ie/2010/08/the-rise-of-the-game-trailer/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 15:12:19 +0000</pubDate>
		<dc:creator>chemistry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.chemistry.ie/?p=1039</guid>
		<description><![CDATA[As video games have developed the same global financial muscle as films, so the advertising for these games has become increasingly sophisticated. Agencies that specialised in console game advertising used to struggle to attract creative talent. But that was then, when game trailers would consist solely of a few shots of the action edited together. [...]]]></description>
		<wfw:commentRss>http://www.chemistry.ie/2010/08/the-rise-of-the-game-trailer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chile where are you?</title>
		<link>http://www.chemistry.ie/2010/08/chile-where-are-you/</link>
		<comments>http://www.chemistry.ie/2010/08/chile-where-are-you/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 13:39:29 +0000</pubDate>
		<dc:creator>chemistry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.chemistry.ie/2010/08/chile-where-are-you/</guid>
		<description><![CDATA[
Checking site stats can be an obsessive pursuit for bloggers. Those of you who use Google Analytics will know just how fantastically detailed a tool it is. We&#8217;ve been checking hits to the Chemistry website since we made it blog-centric, and even by our consistently optimistic standards, it came as something of a shock to [...]]]></description>
		<wfw:commentRss>http://www.chemistry.ie/2010/08/chile-where-are-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From The People That Brought You Second-Hand Underwear Vending Machines</title>
		<link>http://www.chemistry.ie/2010/08/from-the-people-that-brought-you-second-hand-underwear-vending-machines/</link>
		<comments>http://www.chemistry.ie/2010/08/from-the-people-that-brought-you-second-hand-underwear-vending-machines/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 09:19:57 +0000</pubDate>
		<dc:creator>chemistry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.chemistry.ie/2010/08/from-the-people-that-brought-you-second-hand-underwear-vending-machines/</guid>
		<description><![CDATA[Chemistry won some business in the far east recently. We worked hard to adapt to the local market but we think we cracked it in the end:
 
Well, okay, it’s not really by Chemistry. No, this inspired piece of mind-shredding lunacy comes from… yes, Japan. It appears to be an ad for some kind of [...]]]></description>
		<wfw:commentRss>http://www.chemistry.ie/2010/08/from-the-people-that-brought-you-second-hand-underwear-vending-machines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Grand Theft Advertising</title>
		<link>http://www.chemistry.ie/2010/08/inspiration-and-larceny-in-advertising/</link>
		<comments>http://www.chemistry.ie/2010/08/inspiration-and-larceny-in-advertising/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 13:49:28 +0000</pubDate>
		<dc:creator>chemistry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.chemistry.ie/2010/08/inspiration-and-larceny-in-advertising/</guid>
		<description><![CDATA[“Bad artists copy. Good artists steal.” So sayeth Pablo Picasso on the thorny and subjective issue of the difference between creative inspiration and outright theft. Advertising is often accused of falling into the latter camp. Not by the general public, who mostly couldn’t care less as long as the advertising entertains them. No, it’s us, [...]]]></description>
		<wfw:commentRss>http://www.chemistry.ie/2010/08/inspiration-and-larceny-in-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Nine Circles of Pitch</title>
		<link>http://www.chemistry.ie/2010/08/the-nine-circles-of-pitch/</link>
		<comments>http://www.chemistry.ie/2010/08/the-nine-circles-of-pitch/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 16:31:52 +0000</pubDate>
		<dc:creator>chemistry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.chemistry.ie/?p=1010</guid>
		<description><![CDATA[
Having recently completed the marvellous ‘Dante’s Inferno’ on Xbox360 (which is the 21st Century equivalent of reading it), it’s possible to see similarities to the pitch process, which is also a long and perilous journey into dark and desolate places, accompanied by legions of terrified humanity wailing in anguish. Herewith, the 9 Circles of Pitch.
“All [...]]]></description>
		<wfw:commentRss>http://www.chemistry.ie/2010/08/the-nine-circles-of-pitch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chemistry welcomes Club Orange</title>
		<link>http://www.chemistry.ie/2010/07/chemistry-welcomes-club-orange/</link>
		<comments>http://www.chemistry.ie/2010/07/chemistry-welcomes-club-orange/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 10:09:25 +0000</pubDate>
		<dc:creator>chemistry</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.chemistry.ie/?p=1002</guid>
		<description><![CDATA[More than a bit of good news this week at the Victorian townhouse known as Chemistry: we’ve secured the Club Orange account after a competitive pitch. It’s an iconic Irish brand that has always maintained the highest creative standards, so we’ve a lot to live up to – for example, below is a cracking viral [...]]]></description>
		<wfw:commentRss>http://www.chemistry.ie/2010/07/chemistry-welcomes-club-orange/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
