Our recent online video for Kerry Foods’ LowLow brand, ‘Adland Gal’, has hit 2.4 million views on YouTube – making it the 7th most viewed ad video on YouTube in April.

The idea is based on objecting to how women are portrayed in food advertising, particularly in diet food advertising. Food is portrayed as something which women just can’t control. They binge, or starve. Crave, or deny. Ridiculous assumptions are made – e.g., that every woman wants nothing more than to fit her jeans – and tired old clichés are trotted out.

But, other than in food advertising, mostly women are shown rather more respect by advertisers these days.

Unlike men.

When it comes to any matter of a domestic or family nature, men would appear to be incompetent – on a good day. Which is why, when I see men portrayed a bit more positively in advertising, it feels like a minor cause for celebration. Cheers, Robinsons. And a very nice ad too, by the way.

For Kerry Foods brand, LowLow's sponsorship of the hit US drama, "Once Upon A Time", on Channel 5 in the UK, we produced a series of 11 animated stings.
All graphics and animation was done at Windmill Lane and sound at Beacon Studios.
Turnaround time, from brief to first stings on air, was 10 days - including the Easter weekend.

We are currently looking for a creative team (art director and copywriter) to join Ireland's most creative creative department.

Experience level not important, but demonstration of extraordinary talent and determination to do work that will get recognition both nationally and internationally.

Email a brief CV and some samples of your work to: mike.garner@chemistry.ie

The esteemed advertising review website www.davidreviews.com paid our new ad for Valentine's Day a very nice compliment. Here's what they said:

A LIDL BIT OF ROMANCE.

This Irish commercial for Lidl highlights the notorious inability of men to find the right words where romance is concerned. A series of earnest yet inadequate chaps search in vain for the perfect sentiment for Valentine's Day... it's just as well the advertised supermarket can help them say it with flowers instead.

Viewers on this side of the Irish Sea may be struck by the confident tone of Lidl's advertising on the other side. Isn't it interesting that a brand which is used on the British comedy circuit as short-hand for the worst kind of 'cheap' clearly projects an entirely different image in a country so nearby?

We love Christmas at Chemistry, which is why for the month of December we shall be known as Christmastry. Not in an attempt to sound like ‘Christmas Tree’ you understand, but as a glorious and phonetically convenient seasonal union of our name and that of everybody’s favourite holiday.

So how do we plan to celebrate this wonderful time, you might ask? And what’s in it for you, you might say? This is after all a time for giving!

Enter the Christmastry Advent Twalendar 2012. It’s like an Advent Calendar, but on Twitter. And instead of a boring old chocolate treat, each day when you open its virtual door, it’ll bring you a wonderful Internet treat. But there’s more – every day somebody will open the mystery Twalendar door, and win themselves that date’s star prize – anything from a Christmas hamper to a Kindle to a 5 star dinner for two.

And it being a charitable time of year, for every time someone opens a Twalendar door, we at Christmastry will make a donation to Oxfam Ireland.

The Twalendar will kick off tomorrow, Friday December 7th with our first treat and star prize. Each day will bring a new delight, with the final - and naturally the biggest - prize given away on what we're guessing is finishing-up day for most of us, December 21st. That's fifteen whole days of Christmastry surprises!

Not on Twitter? Ho, ho ho! Set up a profile immediately! For you must be a Twitterer to twopen the Twalendar tweets. Not yet following our account? Ho, ho, ho, NO! You must rectify that at once – you'll find us @chemistrylab.

Enjoy, good luck, and a very Merry Christmas from all at Christmastry.

Last night, a team from Chemistry, named Heisenberg Harem, took part in a great event for an even greater cause. IRS Independent Radio Sales hosted a table quiz in aid of The Jack and Jill Children's Foundation, in The Village on Wexford Street. The Jack and Jill Foundation is a wonderful charity and it was great to see so many people turn out to show their support. IRS Independent Radio Sales organised what was a brilliant evening. There was an extensive selection of prizes, and the quizmasters, actor and comedian, Paddy Courtney, and DJ Marty Miller kept everyone entertained. We even managed to win ourselves some prizes too!

Last night Chemistry's current band - 'Lorem & the Ipsums' - won the Advertising Benevolent Society's Battle Of The Bands which took place in The Workmen's Club. It was a big surprise as we thought we'd been pipped at the post (as we were last year) by Cawley Nea's 'TBNWA' who performed a fantastic set of '90s hip hop. But in the end, it seemed variety (not to mention some cute costumes) won the judges over. Our set comprised 'The Chain' by Fleetwood Mac, 'The Power of Love' by Huey Lewis & the News, and 'Fight For Your Right (To Party)' by the Beastie Boys.

Scroll down for a gallery of monkey business...

So, the day has finally arrived. The analogue TV signal is being switched off. Those of you who have failed to make the switch to digital can pack your bags and go live in a damp cave - you obviously weren't listening to the cartoon cat and dog who, bless them, did their very best to inform you the end was nigh. But, before you make that long walk of shame, the least you can do is take it out on the very thing that got you into this mess in the first place.