The problem with mega-stars…
Remember Gillette? There they were, sitting pretty, with three of the most idolised, near-perfect examples of sportsmanship, talent and masculinity you could find: Tiger Woods, Thierry Henry and Roger Federer. What could possibly go wrong? Oh yeah, that thing with the infidelity. Oh, and that handball thing. You shudder to think what may be next for Federer. So there’s a lesson to be learnt there surely? But unfortunately, thanks to sponsorship deals, the fates of mega-brands and their mega-stars remain inextricably linked. Which is fantastic if your chosen star goes on to conquer the world. Not so fantastic if everything suddenly goes tits up. Particularly if your nearest competitor is lurking in the wings. So this pastiche of the new Nike ad (which was amazing to be fair) has an air of inevitability about it in the light of what happened to Nike’s sporting stars in the World Cup. And when you consider the fact that Germany are the flagship Adidas brand spokespeople, then they must have been rubbing their hands in glee when the 4th goal flew in. Here it is then. Not sure if it was officially sanctioned, but you suspect the hand of Adidas in there somewhere.
http://www.youtube.com/watch?v=pZeyYZauOsI
Addendum: This has since been removed from the airwaves…mmm, maybe Nike can’t take a joke?