Advertising in-joke
Thanks to Sell Sell blog for this.
Pictures from space
Some incredible photographs taken onboard the International Space Station. More here.
Solar eclipse sweeps across Turkey.
Volcanic eruption in Japan.
Palm Jumeira and the World Islands in Dubai.
London at night.
Trend Spotting
Here are some of the trends we’re predicting will influence consumer behaviour in 2010. It’s collated from our own bespoke Chemistry research instrument, ZEITGEIST, as well as the Havard Business Review and Mintel. You heard it here first.
1. Trust. Whether you are an Institution, The Government, a Bank, a retailer or a brand – consumers need to be given reasons to trust you. Ireland has the lowest levels of trust of any EU nation, and this leads to an increasing lack of brand loyalty
2. Discretionary spending. Gradually people will start spending a bit more – but they will be more selective about what they buy. Interestingly this trend started before we got to the recession – consumers were feeling “bloated” in terms of material possessions and were starting to be more realistic about what they needed. It has gathered pace over the past 18 months, and now seems to be becoming the norm. People will weigh up whether they want a holiday or anew suite of furniture. They are not particularly unhappy about having to make these decisions – they just know it is the reality of life
3. Stability . More than anything consumers want their lives to be back on an even keel – no more surprises, no more roller coaster. They know they have to do a lot of this for themselves – from more meals together with the family, to paying off personal debt and saving (an average of €250 a month according to some sources), to eating more healthily and exercising more – outside – they are gradually getting to a steadier place
4. To join in the technology boom or not? The predicted growth in technology usage this year will be embraced by many and rejected by some. Consumers are constantly searching for something that makes their life easier, but there are signs that some are rejecting the culture of openness and sharing. For them Privacy is becoming more important.
5. Value : Consumers all know that value is more than price – there has to be quality in there too, but people who might well have always bought into the top of the range are now looking at the cheaper end of the scale and seeing that there is quality to be had there – “why did I spend €50 on a T shirt, when this one for €12 is just as good”!
We Are Hunted
Another fantastic idea from the depths of cyberspace, we are hunted sources ‘the 99 most popular emerging songs in world’ by simple scouring the web to identify the most searched for, blogged and referenced tracks. But it doesn’t end there. You can then have a look at the most popular tracks being tweeted. Then you can further hone your search by genre. Then comes the dangerous bit. If you like the song it gives you an instant purchase link via iTunes and Amazon. Nice.
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