Darkly does it.

Industrialisation is often characterised as a malevolent force. Belching chimneys spewing forth black clouds of who knows what – it’s fertile ground for the imagination, whether you’re viewing Industrialism on a purely aesthetic level; or as Mammon made real. Perhaps Blake captured it best when he famously described the post-Industrial revolution landscape as those ‘dark, Satanic mills’. This time lapse film is another great example. Add the soundtrack from ‘The Shining’ and you have a sinister, nightmarish – but undeniably beautiful film.

Coal Power Plant Timelapse from Jeff Grewe on Vimeo.

Shooting Ribena

Last week we shot our new TVC for Ribena. Thankfully, there was only one outdoor shot so the weather wasn’t too much of an issue. It was shot over 2 days at 2 separate locations in Dublin and develops the ‘Made by Mums’ campaign which began last year. The ad is being directed by Brian O’Malley at Red Rage.

Here are some shots from the shoot, which won’t tell you much other than filming a bottle of Ribena is trickier than you may think.

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Mad Men starts tonight on RTE!

If you’re already a fan then the start date for series 3 is probably already marked in your diary in red ink and capital letters. If not, we thoroughly recommend tuning in – more about the series here. The good news for Chemistry is that prior to Christmas we won a competition to sponsor the series. Cue much frantic activity. Tune in tonight to see our finished idents or watch them here.

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Frozen canal

Yes, I know everyone’s getting bored of all this hypothermia hysteria, but on the way back from watching this last night (which was excellent by the way), I couldn’t help but be impressed by the fact that the Grand Canal near Chemistry HQ had frozen over. (Please excuse the poor quality photography, which is due to a combination of frozen fingers, a crap camera phone and a lack of ability.)

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Has the world gone Twitter mad? See for yourself.

A few years ago, if someone promised you access to ‘live twitts all over the world’, it wouldn’t sound that appealing. Most of us have more than enough twits in our immediate environment to deal with, without having to go and seek out those on other continents. But of course that was BT – Before Twitter. So now, in this bastard son of Twitter and GoogleEarth, you can watch tweets appear live at source – wherever in the world that happens to be. Now why you’d want to do this I’m not sure, beyond the voyeuristic pleasure of seeing what total strangers are talking about. But if you’re not immediately fascinated, have a look at 49 other innovative ways in which data can be visualised digitally here. That should keep you going for a while.

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