Trivial Pursuit 2.0
Everybody knows the game Trivial Pursuits. But, it’s a bit dated, a bit analogue, especially when up against the Nintendo family. How to get people involved with the brand again, while still being true to the core brand strengths? This version pits men against women in a battle of the smarts. It runs like a simplified online version of the game – answer a question and you’re served a clip of men or women demonstrating the ineptitude of their gender. What’s really clever is that they are simply aggregating content that’s already on the web – no need to go to all the expense of making their own. There are opportunities aplenty to forward to others. And it’s the ultimate brand involvement device – with a seemingly endless supply of questions – which reminds us just what a great game it is.
