With 5 million deaths from hunger every year, trying to solve the problem may seem an insurmountable task – so how does an organisation like Trócaire garner support for its efforts?
By bringing it down to the level of the individual, in the case of our new ad for Lent 2010, the level of one little girl and her mother.
“This series of bumpers bracketing the broadcasts of “Mad Men” in the Irish Republic do something that’s very unusual in advertising…they advertise an advertising agency. But it’s an excellent idea…all the more so because it’s been pulled off with such aplomb”. From davidreviews.com
A powerful outdoor campaign to dramatise the plight of the homeless at Christmas time. The poster was made all the more poignant by so much real snow this year.
This TV commercial uses only the sounds of nature to emphasise the natural purity of Glenisk Organic Yogurt.
Although there was much nostalgia and latent affection amongst consumers, this Irish brand and its distinctive on-pack icon, “Mr Tayto”, were felt to lack the contemporary relevance of international brands like Walkers and Pringles. We decided to reverse the situation, by running “Mr Tayto” as a candidate in the 2007 General Election. In a highly successful multi-media campaign, which included a massive poster campaign, a party political broadcast, a campaign song, an online campaign and a tour bus visiting every radio station and newspaper in the country, Mr Tayto made his bid for the hearts and minds of the Irish people with a series of policies such as peace and reconciliation: “It’s time the Northside and the Southside learned to live together.” Despite the fact that Mr Tayto did not in fact get elected to government, the publicity catapulted him back into public consciousness. Mr Tayto was Ireland’s most Googled term in June 2007.
Posted in Integrated, Work
This new TV commercial is the first piece of work to reflect the new positioning for Ribena, which celebrates its emotional heartland within the family.
“This charming commercial from the Irish Republic points out that it’s Mums who make Ribena. Skilfully filmed to make the most of a simple proposition, it’s a lovely piece of old-fashioned advertising of the kind that seems to be making a bit of a comeback.” From davidreviews.com
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Each execution in this radio campaign promoting directory enquiries number 11811 provides instant engagement and memorability, and is linked around the campaign idea of “The Number Detectives”.
To promote our agency’s online abilities we ran this campaign, a spoof exchange of letters on a diplomatic row. Result: 1 million people viewed it in less than one week. Winner of Best Viral and Gold Award for Innovation at 2010 Digital Media Awards. Cost: Zero.
View Blog: Irish Soccer Insider >>
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B2B radio ad which demonstrates the power of radio to potential advertisers, being composed entirely of bits of other radio ads – how many of the original ads can you identify?
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Large phone and broadband companies can often appear rather remote and faceless. This radio campaign builds on an acknowledged eircom strength, customer service, in order to create involvement and engagement.
Chemistry
14 Leeson Park,
Dublin 6,
Ireland.
Tel: + 353 1 498 8800
Email: post@chemistry.ie
