There is hardly a person in Ireland who hasn’t been affected by cancer, and we’re no different. It’s why we’re proud to be involved in the Irish Cancer Society’s ‘Get Cancer’ Campaign.
Many of our colleagues are cancer survivors or have seen friends and relatives endure the disease. For them this is one of the most personal advertising campaigns they’ve ever been involved in – designed to raise awareness of the fact that by 2020, 1 in 2 people will get a cancer diagnosis in their lifetime.
The campaign is already proving provocative, but then it’s designed to provoke; to initiate a reaction that will lead to action. After all cancer provokes too: anger, pain, heartache.
That’s why at Chemistry we’re all determined to Get Cancer. We hope you feel the same.